Digital Marketing Course in Jalandhar
Empower your journey with our modern Digital Marketing Course in Jalandhar now!
Master Digital Marketing with WebDox Computer Institute!
Do you want to build a high-paying career in the ever-growing field of Digital Marketing? Whether you’re a student, entrepreneur, or working professional, the Digital Marketing Course at WebDox Computer Institute will give you the skills to dominate the digital world and grow your career or business! 📈
Why Digital Marketing? 💡
✅ Booming Industry – Businesses are shifting online, creating endless opportunities.
✅ High-Paying Jobs – Digital marketers are in huge demand globally.
✅ Work from Anywhere – Become a freelancer or start your own digital agency.
✅ Grow Any Business – Learn to scale brands using online marketing strategies.
Why WebDox Computer Institute? 🎓
🔥 Learn from Industry Experts – Trainers with real-world experience.
💡 100% Practical Training – Work on live projects & real campaigns.
📈 Job-Oriented Curriculum – Master SEO, PPC, Social Media, Email Marketing & More!
🚀 Job & Freelancing Support – Resume building, interview prep, and freelancing guidance.
📅 Flexible Learning – Online & offline classes available.
Who Should Enroll?
👩🎓 Students & Job Seekers – Launch a career in digital marketing.
💼 Working Professionals – Upskill and switch to a high-demand career.
📊 Entrepreneurs & Business Owners – Scale your business online.
💻 Freelancers – Learn to work with global clients & earn online.
Objective of this course:
Objective of digital marketing training in Jalandhar is to teach you digital marketing methods such as SEO, PPC, social media marketing, and content marketing. To give you hands-on experience in campaign development, analytics, and optimisation. So you can Develop the ability to increase online engagement, leads, and revenue for organisations.
Modules we will cover in this course:
Module 1. Introduction to Digital Marketing
- What is Digital Marketing?
- Traditional vs Digital Marketing
- Digital Marketing Channels
- B2B, B2C & D2C Marketing
- Digital Marketing Ecosystem
- Customer Acquisition & Retention
- Digital Marketing Career Opportunities
Module 2. Digital Marketing Strategy & Planning
- Digital Marketing Strategy
- SMART Marketing Goals
- Marketing Objectives & KPIs
- Channel Selection
- Marketing Budget Planning
- Campaign Planning
- Marketing Roadmap
- Competitor Positioning
Module 3. Market Research & Competitor Analysis
- Market Research Fundamentals
- Target Market Identification
- Competitor Research
- Competitor Website Analysis
- Competitor SEO Analysis
- Competitor Social Media Analysis
- Competitor Advertising Research
- SWOT Analysis
- Market Trends & Opportunities
Module 4. Persona Development & Customer Journey
- Customer Persona
- Buyer Persona Creation
- Demographic Analysis
- Psychographic Analysis
- Customer Pain Points
- Customer Needs & Intent
- Customer Journey Mapping
- Awareness to Conversion Journey
- Customer Retention Journey
Module 5. Website Planning & Development
- Website Fundamentals
- Domain & Hosting
- Website Structure
- Website Navigation
- WordPress Fundamentals
- Pages & Posts
- Website Forms
- Mobile-Friendly Design
- Website Security Basics
- Website Performance
Module 6. Landing Page Design & Conversion Optimization
- Landing Page Fundamentals
- Landing Page Structure
- Headlines & Subheadings
- Call-to-Action Design
- Lead Capture Forms
- Trust Signals
- Social Proof
- Conversion Rate Optimization
- A/B Testing
- Landing Page Analysis
Module 7. Search Engine Optimization (SEO)
- SEO Fundamentals & How Search Engines Work
- Crawling, Indexing & Search Engine Ranking
- SEO Ranking Factors & White Hat SEO
- SEO Strategy & Website SEO Planning
- Keyword Research, Search Intent & Keyword Mapping
- Short-Tail, Long-Tail, Commercial, Informational & Transactional Keywords
- On-Page SEO: Titles, Meta Descriptions, Headings, URLs & Keyword Placement
- Content SEO, Internal Linking, Anchor Text & Image SEO
- Schema Markup, Mobile SEO, Page Speed & Core Web Vitals
- Technical SEO: Sitemap, Robots.txt, Canonical Tags, Redirects, Broken & Duplicate Content, HTTPS
- Off-Page SEO: Backlinks, Link Building, Guest Posting, Digital PR, Citations & Competitor Analysis
- SEO Tools & Complete SEO Audit
Module 8. AEO & GEO (AI Search Optimization)
- Answer Engine Optimization
- Generative Engine Optimization
- AI Search Fundamentals
- Google AI Search
- ChatGPT Search Visibility
- Search Intent Optimization
- Question-Based Content
- FAQ Optimization
- Featured Snippets
- Entity Optimization
- Structured Content
- Brand Mentions & AI Visibility
Module 9. Search Engine Marketing (SEM) / Google Ads
- Introduction to SEM
- Google Ads Ecosystem
- Google Ads Account Setup
- Campaign Structure
- Campaign Objectives
- Ad Groups
- Keywords
- Bidding Strategies
- Quality Score
- Ad Rank
- Budget Planning
- Campaign Optimization
Module 10. Google Search Ads
- Search Campaign Setup
- Keyword Match Types
- Negative Keywords
- Responsive Search Ads
- Headlines & Descriptions
- Ad Assets
- Call Assets
- Sitelink Assets
- Location Targeting
- Audience Targeting
- Search Campaign Optimization
- Search Ads Reporting
Module 11. Google Display Ads
- Display Advertising Fundamentals
- Display Campaign Setup
- Audience Targeting
- Demographic Targeting
- Interest-Based Targeting
- Placement Targeting
- Display Ad Creatives
- Remarketing
- Responsive Display Ads
- Display Campaign Optimization
Module 12. Google Performance Max
- Performance Max Fundamentals
- PMax Campaign Setup
- Asset Groups
- Audience Signals
- Conversion Goals
- Creative Assets
- Search Themes
- Product Feeds
- Budget & Bidding
- Campaign Optimization
- Performance Analysis
Module 13. Google Shopping & Merchant Center
- Google Merchant Center
- Merchant Center Account Setup
- Product Feed
- Product Titles
- Product Descriptions
- Product Images
- Product Categories
- Product Attributes
- Shopping Campaigns
- Free Product Listings
- Shopping Ads Optimization
Module 14. YouTube Advertising & Video Marketing
- YouTube Marketing
- YouTube Channel Setup
- Video Content Strategy
- YouTube SEO
- Video Titles & Descriptions
- YouTube Thumbnails
- YouTube Ads
- Video Ad Formats
- Audience Targeting
- YouTube Remarketing
- YouTube Analytics
- Monetization Fundamentals
Module 15. Social Media Marketing (SMM)
- Social Media Fundamentals
- Social Media Strategy
- Platform Selection
- Content Strategy
- Content Calendar
- Social Media Branding
- Organic Growth
- Community Management
- Engagement Strategy
- Hashtag Strategy
- Social Media Analytics
Module 16. Facebook Marketing & Facebook Ads
- Facebook Page Setup
- Facebook Business Suite
- Facebook Content Strategy
- Organic Facebook Marketing
- Facebook Ads Manager
- Campaign Objectives
- Audience Targeting
- Custom Audiences
- Lookalike Audiences
- Facebook Ad Creatives
- Retargeting
- Campaign Optimization
Module 17. Instagram Marketing & Instagram Ads
- Instagram Business Account
- Instagram Profile Optimization
- Instagram Content Strategy
- Reels Marketing
- Stories Marketing
- Carousel Content
- Hashtag Strategy
- Instagram Insights
- Instagram Ads
- Audience Targeting
- Instagram Retargeting
- Influencer Collaboration
Module 18. LinkedIn Marketing & LinkedIn Ads
- LinkedIn Profile Optimization
- Personal Branding
- LinkedIn Company Pages
- LinkedIn Content Strategy
- B2B Marketing
- Lead Generation
- LinkedIn Ads
- Campaign Objectives
- Audience Targeting
- Sponsored Content
- LinkedIn Analytics
Module 19. Quora Marketing & Quora Ads
- Quora Fundamentals
- Quora Profile Optimization
- Question Research
- Answer Writing
- Authority Building
- Quora Content Strategy
- Quora Ads
- Audience Targeting
- Lead Generation
- Quora Analytics
Module 20. Influencer Marketing & Online Reputation Management
- Influencer Marketing Fundamentals
- Influencer Research
- Influencer Selection
- Campaign Planning
- Influencer Outreach
- Collaboration Strategy
- Campaign Measurement
- Online Reputation Management
- Review Management
- Brand Monitoring
- Crisis Management
Module 21. Content Marketing & Blogging
- Content Marketing Fundamentals
- Content Strategy
- Content Pillars
- Content Calendar
- Blog Planning
- Blog Writing
- SEO Blogging
- Content Distribution
- Content Promotion
- Content Repurposing
- Evergreen Content
- Content Performance Analysis
Module 22. Professional Copywriting
- Copywriting Fundamentals
- Headlines & Hooks
- Website Copy
- Landing Page Copy
- Advertisement Copy
- Social Media Copy
- Email Copy
- Product Descriptions
- Call-to-Action Writing
- Persuasive Writing
- Storytelling
- Conversion Copywriting
Module 23. Email Marketing
- Email Marketing Fundamentals
- Email Marketing Platforms
- Email List Building
- Lead Magnets
- Newsletter Creation
- Email Campaigns
- Email Templates
- Subject Line Writing
- Email Personalization
- Segmentation
- Email Automation
- Open & Click-Through Rates
Module 24. WhatsApp Marketing & Automation
- WhatsApp Business
- WhatsApp Business Profile
- Product Catalog
- Broadcast Lists
- WhatsApp Groups
- WhatsApp Lead Generation
- Customer Support
- Automated Responses
- WhatsApp API Fundamentals
- Chatbot Basics
- Follow-Up Campaigns
- WhatsApp Analytics
Module 25. Affiliate Marketing & Amazon Affiliate Marketing
- Affiliate Marketing Fundamentals
- Affiliate Business Models
- Affiliate Networks
- Amazon Associates
- Affiliate Product Research
- Affiliate Content Strategy
- Affiliate SEO
- Product Reviews
- Affiliate Links
- Conversion Tracking
- Commission Models
- Affiliate Campaign Optimization
Module 26. E-Commerce & Dropshipping Marketing
- E-Commerce Fundamentals
- E-Commerce Business Models
- Online Store Setup
- Product Research
- Product Page Optimization
- E-Commerce SEO
- Shopping Ads
- Social Commerce
- Dropshipping Fundamentals
- Customer Acquisition
- Cart Abandonment
- E-Commerce Conversion Optimization
Module 27. Amazon Seller Marketing
- Amazon Seller Central
- Seller Account Setup
- Product Research
- Product Listing Creation
- Product Title Optimization
- Product Description & Bullet Points
- Amazon Keyword Research
- Product Image Optimization
- Amazon SEO
- Amazon PPC
- Sponsored Products
- Sponsored Brands
- Reviews & Ratings
- Inventory Basics
- Order Management
- Amazon Seller Analytics
- Sales & Conversion Optimization
Module 28. Flipkart Seller Marketing
- Flipkart Seller Hub
- Seller Registration
- Product Listing
- Product Title Optimization
- Product Description
- Category Selection
- Product Images
- Keyword Optimization
- Flipkart SEO
- Pricing Strategy
- Offers & Promotions
- Flipkart Ads
- Reviews & Ratings
- Inventory Management
- Order Management
- Seller Performance
- Sales Analytics
Module 29. Blinkit Seller & Quick Commerce Marketing
- Quick Commerce Fundamentals
- Blinkit Seller/Brand Ecosystem
- Product Onboarding
- Product Catalogue
- Product Titles & Descriptions
- Product Images
- Category & Product Optimization
- Pricing Strategy
- Promotions & Offers
- Inventory & Availability
- Fulfilment Basics
- Product Visibility
- Advertising Opportunities
- Sales & Performance Analysis
- Customer Behaviour in Quick Commerce
- Quick Commerce Growth Strategy
Module 30. Lead Generation & Sales Funnel Strategies
- Lead Generation Fundamentals
- Lead Magnets
- Lead Capture Pages
- Lead Forms
- Sales Funnel
- Marketing Funnel
- Awareness Stage
- Consideration Stage
- Conversion Stage
- Retargeting Funnel
- Lead Qualification
- Lead Nurturing
Module 31. Graphic Design for Digital Marketing
- Design Fundamentals
- Color Theory
- Typography
- Layout & Composition
- Social Media Design
- Ad Creative Design
- Banner Design
- Thumbnail Design
- Infographic Design
- Canva
- Photoshop Basics
- Brand Design
Module 32. Video Editing for Digital Marketing
- Video Editing Fundamentals
- Video Formats
- Social Media Videos
- Reels & Shorts
- YouTube Videos
- Video Ads
- Video Trimming & Transitions
- Text & Captions
- Audio Editing
- Motion Graphics Basics
- Video Optimization
- AI Video Tools
Module 33. AdSense & Website Monetization
- Google AdSense Fundamentals
- AdSense Account
- Website Eligibility
- Ad Placement
- Ad Formats
- RPM & CPM
- CTR
- Website Monetization
- Content Monetization
- AdSense Policies
- Revenue Optimization
- AdSense Reporting
Module 34. Mobile Marketing & App Store Optimization (ASO)
- Mobile Marketing Fundamentals
- Mobile User Behaviour
- Mobile Advertising
- App Marketing
- App Store Optimization
- App Keywords
- App Title & Description
- App Screenshots
- App Ratings & Reviews
- App Install Campaigns
- App Retention
- ASO Analytics
Module 35. AdMob & Mobile App Monetization
- Google AdMob Fundamentals
- AdMob Account Setup
- Mobile Ad Formats
- Banner Ads
- Interstitial Ads
- Rewarded Ads
- Ad Placement
- App Monetization
- Ad Revenue
- User Engagement
- AdMob Analytics
- Monetization Optimization
Module 36. Push Notifications & Retargeting
- Push Notification Fundamentals
- Web Push Notifications
- Mobile Push Notifications
- Notification Strategy
- Audience Segmentation
- Personalized Notifications
- Retargeting Fundamentals
- Website Remarketing
- Social Media Remarketing
- Google Remarketing
- Customer Retargeting
- Campaign Optimization
Module 37. Google Analytics 4 (GA4)
- GA4 Fundamentals
- GA4 Account Setup
- Property & Data Streams
- Users & Sessions
- Events
- Parameters
- Conversions
- Audiences
- Traffic Sources
- Acquisition Reports
- Engagement Reports
- GA4 Reporting
Module 38. Google Tag Manager (GTM)
- GTM Fundamentals
- Container Setup
- Tags
- Triggers
- Variables
- GA4 Integration
- Event Tracking
- Form Tracking
- Button Click Tracking
- Conversion Tracking
- Debugging & Preview
- GTM Best Practices
Module 39. Conversion Tracking & Attribution
- Conversion Tracking Fundamentals
- Lead Tracking
- Purchase Tracking
- Form Submission Tracking
- Phone Call Tracking
- Google Ads Conversion Tracking
- Meta Conversion Tracking
- UTM Parameters
- Attribution Models
- First-Click Attribution
- Last-Click Attribution
- Campaign ROI Analysis
Module 40. Meta Pixel & Conversions API
- Meta Pixel Fundamentals
- Pixel Installation
- Standard Events
- Custom Events
- Custom Conversions
- Audience Creation
- Website Retargeting
- Meta Conversions API
- Event Matching
- Pixel Testing
- Conversion Optimization
- Meta Event Manager
Module 41. Looker Studio & Marketing Dashboards
- Looker Studio Fundamentals
- Dashboard Creation
- Data Sources
- Google Analytics Integration
- Google Ads Integration
- Search Console Integration
- KPI Selection
- Charts & Visualizations
- Filters & Controls
- Marketing Reports
- Client Reporting
- Automated Dashboards
Module 42. AI-Powered Digital Marketing
- AI in Digital Marketing
- AI Marketing Tools
- AI-Powered Research
- AI SEO
- AI Content Strategy
- AI Advertising
- AI Social Media Marketing
- AI Analytics
- AI Customer Research
- AI Campaign Planning
- AI Marketing Workflows
- Responsible Use of AI
Module 43. Prompt Engineering for Marketers
- Prompt Engineering Fundamentals
- AI Prompt Structure
- Role-Based Prompts
- Marketing Research Prompts
- SEO Prompts
- Content Writing Prompts
- Ad Copy Prompts
- Social Media Prompts
- Email Marketing Prompts
- Competitor Research Prompts
- Data Analysis Prompts
- Building Reusable Marketing Prompts
Module 45. CRM, Marketing Automation & Lead Nurturing
- CRM Fundamentals
- CRM Setup
- Lead Management
- Contact Management
- Sales Pipeline
- Lead Scoring
- Lead Qualification
- Customer Segmentation
- Automated Follow-Ups
- Email Automation
- Lead Nurturing
- Customer Retention
- CRM Reporting
Module 46. Freelancing, Client Acquisition & Digital Marketing Career
- Digital Marketing Career Paths
- Freelancing Fundamentals
- Freelance Profile Creation
- Portfolio Development
- Client Research
- Lead Generation for Freelancers
- Upwork & Fiverr
- LinkedIn Client Acquisition
- Cold Email & Outreach
- Proposal Writing
- Pricing & Packages
- Client Communication
- Project Management
- Client Reporting
- Building a Digital Marketing Agency
- Interview & Job Preparation
Take advantage of this fantastic opportunity to become a skilled digital marketer. Enrol in the Digital Marketing Course at Webdox Computer Institute now and begin your journey to a successful career in the fascinating field of digital marketing.
Why choose Webdox Computer Institute:
- Industry level Experienced Faculty:- Learn from industry veterans bringing practical insights to the classroom.
- Practical Learning:- Engage in hands-on exercises, case studies, and projects for experiential learning.
- Latest Curriculum:- Stay abreast of the latest digital marketing trends and strategies.
- Recognized Certification:- Earn a prestigious certification validating your digital marketing skills.
- Career Assistance:- Access resume building, interview prep, and job placement support.
- Cutting-Edge Facilities:- Study in a modern environment with top-notch technology and resources.
Learn by Doing: Digital Marketing Projects
1. WordPress Website Development
Build and set up a professional business website using WordPress, including pages, navigation, forms and essential website elements.
2. Complete SEO Audit & Optimization
Perform an SEO audit and optimize a website for keywords, on-page SEO, technical SEO, content, internal linking and performance.
3. Google Business Profile Optimization
Create and optimize a Google Business Profile with business information, categories, services, posts and local SEO strategies.
4. Google Search Ads Campaign
Research keywords, create ad groups and write Search Ads, set targeting and budgets, and monitor campaign performance.
5. Facebook & Instagram Advertising Campaign
Create a Meta advertising campaign with audience targeting, campaign objectives, ad creatives, copy, budgets and performance analysis.
6. Lead Generation Funnel
Build a complete lead generation funnel from landing page and ad campaign to lead collection, follow-up and conversion.
7. GA4 & GTM Conversion Tracking
Implement Google Analytics 4 and Google Tag Manager to track important events, conversions, forms, buttons and user interactions.
8. Looker Studio Marketing Dashboard
Create a professional marketing dashboard to visualize website traffic, leads, advertising performance, conversions and other key metrics.
9. AEO & GEO Content Strategy
Develop content designed for AI-powered search and answer engines, including structured content, FAQs, entity-focused optimization and content strategy.
10. AI-Powered Digital Marketing Campaign
Use AI tools for market research, content creation, campaign planning, creative development, optimization and marketing automation.
Final Capstone Project
Complete Digital Marketing Campaign for a Real Business
Work on a complete digital marketing campaign for a real or selected business and apply the skills learned throughout the course:
Research → Strategy → Website → SEO → Content → Ads → Tracking → Analytics → Optimization → Reporting
By the end of the project, students will have a practical digital marketing portfolio that demonstrates their ability to plan, execute, measure and optimize a complete campaign.
Duration of the course:
The duration of this course will be 4 month.
Certification Process:
After successfully completing the Digital Marketing course, students will recieve certification of achievement from Webdox Computer Institute, exhibiting their knowledge and skills in Digital Marketing.Upon Completion of the course you will be given 6 Google Certificate and 1 Webdox Certificate
Google Search Ad
Google Display Ad
Google Video Ad (YouTube)
Google Shopping Ad
Google App Ad
Google Analytics
Webdox Complete Course Certificate
Webdox Computer Institute
Address: SCF 8, First Floor, BSF Colony Market, Near HMV College, Jalandhar.
Phone: +91-98721-18234
Email: webdox.infotech@gmail.com
Website: thewebdox.com
Google Ads Certificates
Reviews from Google
Garima Sharma
I Recently completed my digital marketing & graphic course at Webdox Infotech. I highly recommend this institute to anyone looking to enhance their skills and knowledge.
2 years ago
Vj Hh
I had a fantastic experience with my digital marketing course! I gained a wealth of knowledge, and I must highlight the exceptional efforts of my teacher, Varun Sir. His teaching and ability to clarify concepts were invaluable. I highly recommend this course to anyone looking to excel in the digital marketing field.
2 years ago
Meenakshi mk
It was a Great Experience learning at Webdox Computer Institute. I had learned Digital Marketing Course to enhance my Skills in Digital Marketing field and learned various modules . The teachers are very cooperative. Overall it was a very good experience learning at Webdox.
2 years ago
Saurav Sangotra
Learning at webdox was a great experience. I had learned digital marketing course and learned various skills for my career. The Learning environment is very good, teachers are very cooperative. It was good to learn at webdox.
2 years ago
Karanveer Singh
I had done my digital marketing course from this institute and it was a pretty good experience and practical knowledge which is necessary in this field is provided here
2 years ago
Rahul Mishra
I recently completed the digital marketing course at Webdox Institute, with Varun Jaiswal sir as our instructor, and I can\'t express how valuable this experience has been. Varun Jaiswal sir\'s expertise and passion for digital marketing were evident in every session. He provided practical insights, industry tips, and personalized guidance that truly elevated my learning. I am grateful for this opportunity and highly recommend Webdox Institute\'s digital marketing course with Varun Jaiswal sir as an exceptional instructor.
2 years ago
Nitish Rana
I did course MATLAB from this Institute. Best place to learn programming languages, web designing, Digital marketing , Android development etc.And the way of teching is very effective
2 years ago
Aashish Ghosh
Webdox is a very good computer institute having a lot of different courses to choose from , i had pursues my course in digital marketing and tally and am fully satisfied with my teachings 👍
2 years ago
Bhavyansh Jain
I have done the course of Digital Marketing from this institute and my experience was excellent and.I got a lot of knowledge regarding my cource and it was a greate experience of learning from this institute.
2 years ago
Rohit Khatter
I really got to learn a lot of things about digital marketing in detail ... It was a great experience
2 years ago
Harleen Kaur
learnt digital marketing course. teachers guided very well.
2 years ago
Rajat Raikwar
Best place to come and learn digital marketing and other computer courses in affordable price .
2 years ago
Parampreet Kaur
I learnt digital marketing course at webdox .It was great experience .The teachers are very cooperative.
2 years ago
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Institute Certification
Webdox is an ISO Certified and MSME Registered Computer Institute which is located in Jalandhar. Webdox is a Trademark Owned by Webdox Infotech (OPC) Pvt. Ltd.
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